1. Learn To Wash Your Face
A fat bar of Coal Tar might seem like the only legitimate way for a real man to clean his face, but – and we hate to break it to you – your dad was wrong. Most bar soaps strip your skin of the oil it naturally produces, leaving it flaky and feeling like sandpaper.
To remove surface dirt but retain moisture, use a large pea-sized amount of mild gel or foaming face wash( Aveda Gel or Cream cleansers). Do this twice a day, in the morning and at night, before drying your face with a towel and moisturising.
Bonus point: use running water to lather your face wash (using a wash basin full of water only leads to splashing grime and product residue back onto your skin) and rely on your clean fingers (rather than the germ-breeding ground that is a wash cloth) to do the dirty work.
2. Moisturise Your Face
Still think moisturising is embarrassingly metro? Then brace yourself for a face more lined than Mick Jagger’s because, unlike the Stones, time really isn’t on your side on this one. Moisturising your skin is essential to keep it looking and feeling smooth, supple and healthy.
To moisturise properly, always wash your face first (see above), and then use a generous fingertip-sized dollop and dot around your face and neck before rubbing in gently but thoroughly. (Aveda Hydrating Lotion)
3. And Your Body
Unless you’re bionic, the skin on your body needs moisture just as much as your face. In fact, many areas, especially the knees, calves and elbows, need a great deal more as they have considerably fewer oil glands.
Try applying the Aveda Rosemary or Shampure body moisturiser after you shower. And don’t skimp – this isn’t as quick a paint job as moisturising your face.
4. Care For Your Facial Hair
There’s never been a better time to reform your facial fuzz. Whether you’re going shorter, longer, or even giving sideburns a whirl, remember that hair on your face needs TLC, too.
Prefer a clean shave? Then start shaving with, rather than against, the grain(Aveda Shave Gel). Although shaving against the grain might seem like it makes perfect sense when looking to achieve the smoothest possible finish, it actually roughly pulls the hair up and away from the face, resulting in the increased likelihood of nicks and ingrown hairs. Not a good look.
Currently cultivating a beard? Use the Aveda Exfoliating Facial Scrub twice weekly over your entire growth area to remove dead cells and flakes of skin, and release ingrown hairs.
5. Accept Or Address Thinning Hair
If you spent most of 2016 desperately trying to cover up a bald patch, make this year the one you man up and confront your follicular fears.
Swap the combover for a shorter, cleaner cut that makes the most of your thinning hair. Use a thickening shampoo(Mens Invati Shampoo) to plump up the hair you have (giving the illusion of volume) and steer clear of styling products that clump your hair together and/or weigh it down.